Privacy policy

Privacy Policy | Allaert

This Privacy Policy explains how Allaert collects, uses, and protects your personal data when you visit https://www.allaert-meat.be/ (the "Site") or when you place an order.

1. Data Controller

Allaert
Address: Rue du Compas 55-63, 1070 Anderlecht, Belgique
Phone: +32 2 521 28 56
Email: sales@allaert-meat.com

2. Data Collected

We may collect the following categories of data:

  • Identification data: first name, last name.
  • Contact details: delivery/billing address, email, phone number.
  • Order data: products purchased, amount, purchase history, customer service requests.
  • Payment data: information required for payment (processed by secure payment providers; we do not store your full credit card details).
  • Technical data: IP address, device/browser type, pages visited, cookies (see Cookies section).
  • Communications: messages sent via email or contact forms.

3. Purposes and Legal Basis

We process your personal data only when necessary and on an appropriate legal basis, including:

  • Contract performance: order management, payment, delivery in Belgium, customer service.
  • Legal obligations: accounting, tax obligations, claims management.
  • Legitimate interest: Site security, fraud prevention, improving user experience, performance statistics.
  • Consent: sending marketing communications where required by law (you can unsubscribe at any time).

4. Data Sharing

We never sell your data. We may share it only with service providers necessary for the operation of the Site and the fulfillment of your orders, for example:

  • E-commerce platform (e.g., Shopify) and hosting.
  • Secure payment providers.
  • Carriers and delivery services (e.g., DPD Fresh).
  • Customer service and communication tools (email).
  • Technical providers (security, analytics, maintenance).

These providers act as data processors and only access the data necessary to perform their duties.

5. Transfers Outside the EEA

Some providers may process data outside the European Economic Area. In such cases, we implement appropriate safeguards, such as standard contractual clauses and/or other GDPR-compliant mechanisms.

6. Retention Periods

We retain your data only for as long as necessary:

  • Order and billing data: duration required by law and accounting obligations.
  • Customer account data: as long as the account is active, then deleted/archived according to legal obligations.
  • Marketing data: until consent is withdrawn or the purpose is fulfilled.
  • Technical data (cookies): according to the duration specified in the Cookies section.

7. Security

We implement reasonable technical and organizational measures to protect your data (access controls, encryption where possible, secure providers). However, as no method of transmission or storage is completely infallible, we cannot guarantee absolute security.

8. Your Rights (GDPR)

In accordance with the GDPR, you have the following rights:

  • Right to access, rectify, and update.
  • Right to erasure (within legal limits).
  • Right to restrict and object to processing.
  • Right to data portability (where applicable).
  • Right to withdraw your consent at any time (for processing based on consent).

To exercise your rights, contact us at sales@allaert-meat.com. You may also lodge a complaint with the competent data protection authority.

9. Cookies

The Site uses cookies and similar technologies to ensure its operation, improve your experience, measure audience engagement, and, where applicable, personalize content. You can manage your preferences via your browser settings and/or the cookie consent module when available.

10. Minors

Our Site is not directed at minors, and we do not knowingly collect data from children. If you believe a child has provided us with data, please contact us so that we can delete it.

11. Updates

We may update this Privacy Policy to reflect legal, technical, or operational changes. The most recent online version shall prevail.